A healthy social media following is one of the hallmarks of successful modern business. It’s difficult to cultivate a large following, though, and there are a lot of ways that people claim to do it.
All too many businesses neglect to work on their social media pages. Social media may have once been something to neglect, but seeing as most consumers are on social media and use it to gather information, that’s no longer the case.
Buying followers is one way to get there, but it’s a hollow method that doesn’t result in any real engagement or success. We’re going to explain how to get social media followers through a few surefire methods.
Let’s get started:
How to Get Social Media Followers
Social media and search engine optimization have a lot in common. Both use algorithms to direct content and both allow for pay-per-click advertising.
More importantly, though, both reward the creation of content that users want to engage with. All algorithms do is try to place relevant content in front of people who want to see it.
So before we get started, a general principle to keep in mind is that any successful social media following will come from being a page that users want to engage with. Many tips for entrepreneurs list unrealistic and easy methods for getting followers. Think about the few pages that you’re excited to see in your feed.
The content is usually useful or interesting to you if you muster up the strength to like or share it. It’s a difficult thing to regularly produce that kind of content, though. We’ll touch on content in a bit, but there are other ways to generate a following.
Follow the Right Accounts
Your entryway into wider audiences in some cases is going to be existing pages. You should seek to follow accounts that have large, active followings.
The more engagement that a page has, the more likely they are to show you something that you should be doing. In addition, you start to become associated with those sites simply by following them.
Not only should you follow these pages, but you should be active on them. Like and share the content that they do, be active in the comments section, and respond to the replies that you get on your comments.
Pages with thousands upon thousands of people following them are usually ones that have attained some level of engagement. Engagement is the idea that users are not only going to see content but they’re going to comment on and share it as well.
Putting in your two cents of an informed comment is one way to get seen by people who are already interested in your general niche.
Interact With These Pages Directly
Whenever possible, try to establish a relationship with these pages through commenting and messaging. You might find that you get followed back by some of these larger pages if you show that you’re interested in their pages.
Developing a rapport with them could advance toward larger pay-offs later.
Collaborate With Other Pages
Probably the best thing for your page is a nod from a bigger one. When you’re mentioned in a post by your industry’s largest player, you’re opened up to an audience that would take you years to cultivate.
At the same time, it’s difficult to get into a position where other sites want to collaborate with you. This is one spot where SEO ties into social media marketing in the form of content creation.
Cold Calling and Content Creation
A cold call in this instance is more likely to be an email. Reaching out to different sites in your niche with the offer to write a piece on something you’re informed about is a great way to market.
Offer to write a piece of content for the site for free. In exchange for your content, you should ask that you’re mentioned in the caption when that post is shared online. Having a link back to your page from a reputable site is going to draw a lot of people to your page and boost your reputation.
This is a regular search engine optimization strategy, as backlinks are an important piece of your ranking online. A backlink is when some other site links to your site in their content.
Search engines see this as a valuable thing, as you wouldn’t link to another site if you didn’t think it was relevant to users.
Your Own Content Creation
Sites that don’t have a huge following but still post regularly are those that just post statuses. They’re having a local sale, they make a Facebook post with the time and the address and they get very few likes for it.
Simply creating statuses and posting them isn’t going to do much for engagement. You should seek to create and post content regularly in the form of videos, blogs, or whatever else your users are likely to engage with.
Then, you need to advertise select posts.
Use PPC
Pay-per-click advertising is the method of promoting material on social media sites and search engines. Due to the fact that social media sites collect so much personal information, they’re able to place your ads in front of a highly-specific audience.
In other words, you can promote your material to the exact people you want to reach. Additionally, your sponsored posts can be placed in front of those same audiences.
Sponsored posts are a revolutionary form of advertising that places content that people actually want to see in front of them. In a lot of cases, people are likely to follow the creators of the posts that are suggested to them by social media sites.
Keep at It
If you’re wondering how to get social media followers, the answer is to keep trying at honest methods. A lot of sites resort to risky, dishonest methods like buying followers when they fail at first.
Keep at it and make sure that you stick to your plan, you’ll see results. If you’re looking for more ways to reach your goals and succeed in 2019, visit our site for the information.
