Fashion is changing at an unimaginable speed. Fashion houses become brands; brands dictate trends, and trends sometimes last only a few days. Commercial production is at its peak, as the fashion industry is an area spinning billions of dollars.

Clothing brands have never been known for their eco-friendly behavior. For fans, the concept of fashion is about aesthetics, not ethics. Although the clothing industry was officially named the second biggest pollutant (check the link for more information), after the oil industry, customers don’t seem to care.

But this image is transforming radically. As global consciousness changes and people become more aware of the problems that civilization is facing, apparel manufacturers are now the ones to follow these trends. The Om and Ah brand is proud to highlight their ethical stance, which should become the standard in the fashion world.

Comfort Over Trend

High couture wardrobe pieces are something that each of us secretly wants to have. Still, most of us would not change comfy and practical clothes for expensive and rather useless items. The concept of comfort is what should rule the fashion world, and brands like Om and Ah get a well-deserved place in the market.

A wearable piece of clothing that costs several tens of dollars and allows you to wear it in countless combinations is the best investment you can make. At first glance, the clothes from Om and Ah appear to be too ordinary and already seen. But this brand found a way to give a special touch to its apparel.

As seen on https://www.instagram.com/omandahlondon/, this clothing manufacturer did the best to make its collections memorable and timeless. Compelling and inspiring quotes are not just a fashion item; the messages they carry should become a lifestyle. Combined with evergreen pieces of the wardrobe like long-sleeve shirts or roll sleeve tees, this clothing brand seems to have found a cup with gold. And what sets them apart from many similar brands is their concern for sustainability and care for the environment.

Importance of Ethical Clothing

Sustainability in the fashion industry should be the leading mantra. Considering many problems that the world is facing, clothing brands are required to modify their business in order to improve the global situation. Transparency of the entire production chain is set as a standard for fashion companies. And when you do something right, you should be proud of it – like brand Om and Ah pointing out their eco-awareness and cooperation with high-standard suppliers and manufacturers.

The burning global problems are child labor, low wages, the exploitation of animals for industrial purposes, too much waste and exhaust gases, and soon. By modifying the production process and collaborating with ethical suppliers and eco-responsible sellers, fashion companies should strive to make their business ethical and environmentally friendly.

How to Become ‘Eco-Trendy’

Luckily, sustainable fashion is about to become a trend. And that doesn’t have to mean that such clothes will be expensive and inaccessible to ‘ordinary’ people. On the contrary, as we can see with brands like Om and Ah, good quality clothing made of natural and sustainable materials does not have to cost a fortune.

Which materials are recommended for wearing, read on the following source:

https://www.ecowatch.com/7-eco-friendly-fabrics-that-will-green-your-wardrobe-1881821403.html.

Eco-friendly brands usually sell wardrobes that cost only a few dozen dollars. That is the price that, with the right choice of the size and model, you will pay for a good piece of wardrobe that never gets out of style but does not endanger the environment either. Being fashionable and eco-aware is possible at the same time.

It is important to emphasize that sustainability also implies consumer behavior. The way we apply fashion has a significant impact on the planet and society. Instead of loading our wardrobes with clothing we don’t need, let’s recycle. Instead of throwing away pieces we consider old-fashioned, we could give away or donate. And focus on sustainable clothing brands.

One man can’t change the world but can initiate changes. If every one of us would think that way, many global problems could be avoided. Future isn’t bright if consumer society keeps behaving this way. It’s about time to think more carefully and change some spending habits.