There’s nothing like treating yourself to a day at the spa, and businesses love watching repeat customers make their way back in. However, any emerging beauty-related business needs fresh faces to walk through the doors to keep more faces fresh and more profit in the bank.
Promotional ideas are the quickest, fastest, and easiest way to draw attention to your spa or beauty shop, and assure more new business.
Search Engine Marketing
Nettra Media, a content marketing agency, assures that search engine marketing, or SEM, sources more potential customers for a business than any form of advertising, including Google search ads.
Only two percent of clicks using Google search ads translate into sales, which can be very expensive to target new business and even cost-prohibitive in some cases. Middle-of-funnel marketing attracts potential customers who are familiar with your shop or salon but are still in the research phase.
Messaging must evolve to educating the audience using case studies or client testimonials. Visagenics, a leading purveyor in essential oils, touts the abilities of their products to attract new business, pinpoint rose oil benefits in particular as one of their leading selling natural oils. By directing marketing towards the touted and proven benefits of Bulgarian rose oil on the skin, a spa business is able to tout those essential oil blends through the right content marketing campaigns.
How many times have you gone on Facebook and seen a picture of someone’s fresh manicure or the results of a recent trip to the salon? It is the free publicity spas and beauty shops crave for a new business to show off their best work.
Facebook has provided many marketing features to promote your business, including video content, pictures, and even written content like shared posts. Visagenics attacks retailers on social media by detailing the backstory behind their product, like their Bulgarian rose oil. Visagenics delivers the product from what is called “Rose Valley,” an optimal location overseas that provides a unique combination of clean air, rich soil, and perfect climate. Attracting companies with that lush, idealistic atmosphere, and translating over to proven cases of benefitting users puts Visagenics out in front of the competition.
Some benefits of Instagram marketing include advanced targeting options, similar to Facebook, trackable sales and leads, and the potential to tap into an untouched customer base. Instagram is a great place to build fast rapport with an audience by leveraging what makes your brand unique and engaging with your audience that thinks the same as you do.
Through proper hashtags and market research, essential oils have found a way to gain significant traction on social media. A proven remedy to dry skin, age spots, and other physical healing properties, rose essential oil has built a new market of users by a means of high-quality content, be it through photo or video production that directs to the proper venue to sell that and more essential oils.
A retargeting tactic is in place when ads seem to follow you around. It’s considered an effective way to stay in front of potential new customers that have visited your business’ website before. Since most paid ads don’t lead to a sale, it’s essential to make the most of those retargeting clicks and serving the same message.
Visagenics continuously promotes the 100% pure and natural qualities of their essential oils. Through this type of consistent strategy, it has made the company a name synonymous with rose oil, lavender oil, and many more products that have proven track records of high quality and texture, but a social media marketing campaign aligned with dozens of benefits for users.