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Pitching an Idea to Investors is Not Only about Your Business Plan

Business

28 Jun
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You worry that your potential investors won’t like your presentation and decide not to invest in you. Although the soundness of your idea is the primary concern of these investors, it’s not the only factor that they consider. Apart from giving them an outstanding presentation of viable products and services, you also need to consider your personality. These investors are also judging you, and if they can trust you with their money. Therefore, it’s crucial for you to display the best attitude during the presentation.

Smile and relax

You need to be an approachable person. Try to smile and look relaxed. Some people might say that smiling makes you less serious and not business-like. Just because you smile doesn’t mean you don’t care about the presentation. It shows that you don’t take everything seriously and you treat your business the same way.

Be open to questions

A presentation doesn’t mean you’re the only person allowed to talk. You also need to give the floor to the investors to ask questions or clarify ideas. If they interrupt you, it’s okay. Let them know that you’re willing to listen, and you aren’t afraid of receiving tough questions.

It’s also crucial that you know the answer to these questions. If you don’t, it’s a sign that you didn’t study your presentation before talking to potential investors. Try your best to answer, but don’t be combative. Learn how to accept suggestions and say thank you.

Show your flexibility

The investors will most likely hammer your ideas until they become refined. The fresh ideas you presented won’t be the same once everything is over. Therefore, you need to show that you’re flexible in accepting these ideas. Don’t indicate that you feel frustrated because some of the ideas you thought were great did not receive that level of acceptance. Some of these investors are willing to invest in you, but they need to tweak some ideas for them to be perfect. Besides, if they become your investors, they will have a say in major decisions. You need to get used to it.

Don’t be arrogant

Yes, it’s your idea, and you prepared for it. You did a great job in coming up with those new and fantastic concepts, but you’re not the only smart guy present in the room. These investors wouldn’t be where they are now if not for their skills and talents. They made a lot of money over the years, and they understand the industry well. Therefore, if they tell you that you’re wrong or your projections are off, you can’t answer them back and say you’re right. Prove that you’re correct without necessarily being arrogant. You can present data and other information to back your point up. If the investors still remain unconvinced, you need to respect them.

Be ready

You need to come early and set things up before the investors arrive. It helps if the meeting room has an AV media cabinet to make it easy for you to deliver the presentation. Show to these investors that you are ready for the challenge, and you deserve their trust.

To read more on topics like this, check out the business category.

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Hey, I’m April. I am an ordinary girl who does extraordinary things with her life.

A little bit about me is that I love peanut butter, squishy-faced dogs, and binge-watching a good Netflix series for hours on end.

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A little bit about me is that I love peanut butter, squishy-faced dogs, and binge-watching a good Netflix series for hours on end.

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