Senreve has quickly become one of the hottest companies in the fashion accessory industry, and one of the women who helped start it is Coral Chung. This entrepreneur has a vast amount of experience in management and consulting. Before Senreve, she was an executive at a couple of different tech companies. However, Chung strongly desired to start her own company, but wasn’t sure what type. Thanks to her own fashion sense and business acumen, she saw that the market for designer handbags had an enormous opening, and she set out to fill it.
Senreve has earned an outstanding reputation for designing luxury handbags that appeal to the tastes of many different women. The company got its start in late 2016 and quickly grew, attracting the attention of venture capitalists from around the world. These investors have poured millions of dollars into the company. Coral Chung, as the Chief Executive Officer of Senreve, has done a brilliant job of managing the company, and now it’s a legit competitor to Coach and Prada.
One of the reasons Senreve has been able to explode in popularity in such a short time is the fact that they have taken the time to ask women what they want. Considering that most other luxury handbag companies have not bothered to do this, it has proved highly effective. This info has proved to be quite valuable. Coral Chung based many of her decisions as CEO on data compiled from customer surveys. If enough of her customers ask for the same thing, it’s an obvious choice to create it for them. This strategy has given her great success.
Coral Chung has a highly impressive educational background. She has a BA in International Studies from the University of Pennsylvania and a BS in Finance from the Wharton School at Penn, as well as an MBA from Stanford. These skills have given her what she needs to run a large company that is getting bigger every day. She is excited about the future because the luxury handbag market is exploding right now. Many women have the income to buy luxury items that make them look and feel good.
The philosophy that Coral Chung used when she helped to create Senreve is an interesting one. She felt that making expensive items would be fine if they were high quality—many people have no problem paying $1,000 or more for a handbag. However, you must give these people a reason to do so. Coral Chung and her design staff have spent countless hours designing what all the Senreve handbags will look like. They also pay close attention to the special features that are unique to Senreve handbags. The size of each bag is carefully taken into consideration. It is important to give a woman enough space to store her items while not making it too bulky.
Coral Chung believes in customer satisfaction. She knows that consumers are fickle. The people who have bought Senreve handbags will switch to a different brand in a heartbeat if the company does not maintain a high level of quality. She carefully chooses the design of each handbag to ensure that her customers will be pleased with it. The company will even repair damaged handbags, a service that attracts a lot of customers.
The reputation of Senreve speaks volumes about the outstanding handbags that they sell. The fact the company has attracted a large and loyal following did not happen by accident. Women around the world now believe that the name Senreve is synonymous with quality and will only buy a handbag if it is made by Senreve. This level of customer loyalty is difficult to get. It can only be accomplished if you go above and beyond to please your customers.
Coral Chung is a respected and successful female CEO. She has paid her dues and risen through the ranks to get to the top of the business world, and she plans to start more companies in the future.