Most small businesses have one thing in common: They’re always looking for new and improved ways to increase their customer base and create more revenue.
Market research companies like Research America agree that when you’re designing your marketing strategy as a small business owner, it’s important to focus more on attracting the right customers for your brand than chasing down every possible customer out there.
Let’s take a look at 4 of the most effective ways to draw in new clientele and see your sales skyrocket.
1. Offer Discounts for New Customers
Everyone loves a deal, and new-customer discounts are some of the best ways to attract customers that may not have considered your business before.
Many businesses offer deals like buy-one-get-one-free, a percentage off the total price, or free wrapping for a gift purchase for first-time customers.
With so many brands out there for clients to choose from, creating value in the form of a special deal can get customers in the door. Then, you can keep them coming back with high-quality products and excellent customer service.
2. Stay in Touch with Past Clients
If you keep track of past customers and their purchase history, you can revisit the list to follow up with former clientele. Look for customers who haven’t stopped by your brick-and-mortar shop or purchased from your online store in a while.
Along with a “We’ve missed you!” type of message in your past client’s email inbox, include a coupon or special deal. Hopefully, this will entice them back and re-establish them as regular customers.
3. Keep Your Website Up to Date
These days, maintaining an online presence that’s current and representative of your brand is crucial. Many small businesses have moved entirely online to keep costs low and connect with a broader customer base.
Whether you run a brick-and-mortar location or an online shop, create and nurture digital platforms.
These days, an updated website is vital for attracting new customers. In addition to any social media platforms you may run for your brand, your company’s website is one of the first and most impactful platforms your potential customers will use to interact with you.
Make sure your site is aesthetically pleasing, mobile-friendly, and easy to navigate.
4. Get Referrals from Current Customers
The immediate network of your current clientele is one of the best markets in which to find new customers. Once you’ve established a sense of trust and loyalty with a customer, don’t be afraid to encourage them to tell their friends about your products.
After all, the favorable opinion of a trusted friend or family member is a far more effective advertising tool than any online or print ad.