If we look at the work and role of eCommerce in different industries and study statistics, the fashion industry eventually comes up as the most favorable target of the internet. Few industries have gained such success and numbers as the fashion industry. It has utilized the idea of eCommerce most efficiently that has derived its sales up the charts and has gathered a huge amount of consumers and buyers online.
Recent numbers show that the majority of customers and buyers tend to approach online stores and retailers for their shopping and other purchasing purposes. The industry is expected to grow to such a height that by 2022, it is estimated to gather a whopping $713 billion revenue on annual sales, and this is all due to the worlds of e-commerce and internet market rising. Actually it has been a two-way thing where, although the fashion industry has boosted up its revenue by the wonders of e-commerce, but also has been a changing point for the general idea that revolves around the online market. It has also helped e-commerce grow in part with the fashion industry as well.
The number of consumers is also estimated to increase by a margin of 1.2 billion by the end of 2020. The give and take relationship of the internet and the apparel industry can be understood by studying the basic stats that show how 43% of total apparel purchases have been influenced by internet personalities while many more customers are gathered through online advertisements and giveaways with discounts and coupons on various websites.
What the industry wants:
Every fashion-related person wants his products to be well advertised and designed. This is easily provided by the flashy designs and sophisticated approach that most web developers are inclined to take while designing a page. This helps their products to be more colorful, vibrant, and customer attractive.
The second thing that can help the industry are the various discounts and coupons that offer a good incentive for their buyers to come again and again. This builds customer numbers while also displays the affection of that particular brand towards providing the best for their customers. This is especially easy now as various online platforms like stockx discount codes offer legit deals and coupons and this is all due to the growth of e-commerce in the industry.
Most brands want to provide different purchase outlets to their customers which helps greatly in building a global presence of that brand. This again is so simple through the use of e-commerce and online market places and stores. Free shipping is an added incentive for going online.
Retailers and sellers want to build customer confidence and make them become a loyal buyer. This reflects greatly on their brand logo and makes them more competent in the market. Through online platforms, customers review greatly help build up confidence and loyalty. The convince of buying online also proves beneficial for the retailers and stores as the people who are already a fan of their brands can order their product easily without the headache of travel and time wastage.
What do the buyers look for?
Personalization is what most people seek when shopping for their clothes. They want unlimited variety and plentiful stock so that they do not have to surf the market and get tired. Various targetted discounts and great deals that are available such as special birthday discounts or things like black Friday are what really help thrive the online market. This draws more customers.
They want a real-time review of the product they are interested in. this is only possible online as most stores do not offer free trials or enough time for you to test out the product first before buying. Online reviews help you better understand the nature and quality of the item you want to buy and helps you make up your mind.
Every buyer wants to make shopping easier. The headache of surfing shops to shops and look for various different products till you find what you are looking for is not something that they want. With online filters and stores providing specific search bars, this is again quite conscience for the buyers which ultimately draws more numbers for the industry.
Most sellers want to design their products display more attractively and build a more close customer seller relationship. The Internet proves to be the most effective easy to build a global presence and gather valid feedbacks which ahs helped the industry a lot.