According to a recent survey, the number 1 goal of most businessmen isn’t to make higher sales or win more awards than their rivals. But, it is to stand apart from their competitors in the market! Of course, if you stand out, you’ll naturally make better sales and get better recognition, however, this is not a simple task.
Your marketing tactics will be quickly copied by your rival and you will again be viewed by your buyers as ‘just like them’. So how do you cope with this marketing problem? Especially, when you are in the customized product business, which tactics would work best for you to sell your stuff? Read this article to know more about this subject.
1. Catchy copy
You have made a good looking product and want to sell it now. So, you place it inside a store or in one of the venues hoping customers will spot it and later pick it up. But, you have probably forgotten an important part- the importance of a good body copy. Study after study has revealed that your content copy plays an important role in the customer’s decision making. So, make your sales copy interesting and effective. There is no magic rule about a copy; you will have to test several copies before deciding the right one.
Where you place your product also plays a major part in your sales. Your customized product must be right in the middle of all the action. It should have customers milling around. People should be able to see it, note it, and later buy it. Leading custom gear marketers like Custom Gear Australia could help you create something that catches everyone’s curiosity.
Observe that product positioning is tied in with portraying how you need your clients to see your item. You have to have a catchphrase that is basic, clever, and simple to recollect. It ought to likewise fulfill your crowd however not urge them to look too carefully and investigate your business.
Your product is about people; it is they who would buy it. Do your customers relate to your customized product? Does it mirror their personality? Or rather, does your product have a personality like that of your target buyers? All these are important questions you would need to tick off your list before you put your product out.
4. Value for Money
54% of all Australians surveyed said that the most important parameter in any product is the value for money equation. This means if I pay 10 AUD for a customized bag, I should get adequate value from that product over a period. But how do you derive that value, how do you calculate it? This is a million-dollar question but all successful businesses have figured this answer after multiple trials and errors.
First-time buyers want to check other people’s opinions before making their buying decision. That is why many sellers have testimonials on their websites. These testimonials provide comfort to first-time buyers. If you don’t have customers who can write out your testimonials, you could also provide free samples to testing volunteers and ask them to write honest feedback about your offerings.
Buyers would like to know how your customized product works. Even if you sell a simple tote bag, buyers would still like to understand its working. So how do you accomplish this task? Create videos and put them on your website. Making a video is pretty easy these days, and all you need is an editing software and a clear voiceover.
7. Show off your people
It’s really important to tell the world about your people and workplace; things behind your terrific customized products. This strategy also motivates your staff in the long run.
8. It’s not cheap
Your merchandise is not a giveaway, be mindful of this. It’s a beautifully crafted product that fulfils a certain basic need. Never sell your product cheap.
9. Thank you
Sending “Thank You” notes to first-time buyers is a great way of showing your gratitude. The recipients also like this gesture and will most likely recommend your product to their friends.
10. Selling the rationale
Tell the whole world why you thought this product is great. Tell them the source of your ideas. It is important that you truly believe in your offerings for others to believe in them. We wish you success and sales!