Covid-19 has definitely flattened the consumer experience into a homogeneous whole. So no matter where you are in the world, you are bound to be doing the same things and following the same trends. Since the coronavirus pandemic has locked people around the world in their homes, some unique trends have made themselves apparent. Here are some of the most singular trends that have emerged in the quarantined world.
Masks were not something a lot of people were familiar with, but the health pandemic has made it mandatory for people to wear masks whenever they leave their homes. Just because you have to wear your mask, doesn’t mean you can’t look your best and have skincare benefits. Infrawear’s RxMask fit that bill and are available in multiple colors for the fashion-conscious wearer and are designed to become a part of your daily wardrobe, even when you work out.
Social media trends are thriving
Since people are spending an unprecedented amount of time on the internet, new social media trends are on the rise almost every day. For example, there was a recent trend which suggested that a pillowcase could be turned into a dress with a designer belt. This ultimately led to a massive increase in the number of designer belts being sold. Again, the release of the Netflix documentary Tiger King has promoted a hike in the demand for tiger prints. It is true that social media affects our lives in many different ways, and this has never been more appropriate than now.
Activewear is selling like hotcakes!
Gyms may be locked down, but the workout regime continues! In fact, now more people have the time to exercise and strive for a fitter lifestyle. Activewear is a workout must-have, which is why it is almost always sold out in most countries. Hoodies and t-shirts are the most popular choices for top wear, while leggings and sweatpants are rocking the bottom wear category. Florals, tie-dye, and other colorful patterns are stealing the show as well.
Sleepwear is gaining traction
We’re not saying we’ve never worn pajamas before a global pandemic, but they were never really meant to be daywear. However, since they are absolutely comfortable, a lot of people are using their fashion-forward choices to select the best nightwear- to wear and lounge around the house all day.
Drops are still in demand
One trend that’s remained unaffected by the new wave of social media is drops. People loved drops before COVID, and there’s a good chance they’ll keep loving drops after COVID. Drops are quite eccentric as sneakers, which is probably why they are still quite popular with recent consumers. Another reason might be that since there are no other physical events, shopping experiences, or community entertainment happening, people are drawn towards drops because of the sheer amount of fun they are. Drops are definitely a prime example of the degree of success brands can achieve by actively targeting niche markets with a product that is designed to answer all their needs.