Fashion Nova, the giant fashion retailer offering affordable clothing to fashionistas all over the world, has grown its following and built an audience of millions through social media alone.
By reaching out to Instagram influencers, the Los Angeles brand has advertised its line of clothing the non-traditional way, and has achieved millions of dollars in sales since its inception in 2006.
Famous YouTubers, bloggers, and fashion influencers continue to advocate for the brand by donning Fashion Nova staples. They rock trendy club outfits in particular stylishly cuts with modern designs such as distressed high-waisted jeans, fancy tops, and dresses, and document their love of the brand through videos and pictures on their Instagram pages.
Iranian-American Richard Saghian, founder and CEO of Fashion Nova, in one of his rare interviews about his multi-million dollar fashion line creation, referred to Fashion Nova as a “viral brand.”
Indeed, the marketing strategy to let the brand’s customers speak for Fashion Nova and grow its loyal following has paid off. All over the world, men and women who support the brand have significantly grow, as shown by their millions of followers on social media channels such as Facebook, Twitter, and, of course, Instagram.
Fashion Nova lets its customers, including notable celebrities, handle its online marketing through social media posts that millions of fashionistas all over the world can not seem to get enough of.
Here’s a list of the big names behind Fashion Nova’s success and how they have helped Fashion Nova empower its customers through affordable and thereby accessible fashion:
1. Richard Saghian
Let’s start with the brains behind the success of Fashion Nova. Richard founded the clothing brand in 2006 in California. Learning from his father’s clothing business and combining his knowledge and experience with his skills in fashion and marketing, Richard was able to turn Fashion Nova into a global online phenomenon without paying for traditional advertising. Richard has built his brand through Instagram promotions by reaching out to hundreds of online influencers to promote the brand before venturing into paid promotions by big-name celebrities like Grammy award-winning musician Cardi B.
2. Cardi B
Rapper Cardi B, like Fashion Nova, became famous through her Vine and Instagram posts that went viral, ultimately paving the way for her success in the music industry. Achieving superstardom through hard work, exceptional musicality, and charisma, Cardi B is well-loved by her millions of fans. When she collaborated with Fashion Nova to promote her own line with the brand, it was a phenomenal success. In 2019, Cardi B’s “Season 2” line of spring and summer clothing earned a whopping $1 million in sales within 24 hours of going on sale. Cardi B has worn Fashion Nova at the Grammys and other high-profile events, inspiring her followers to embrace the brand with pride.
3. Kylie Jenner
The young celebrity from the famous Kardashian brood may be as instrumental as Cardi B in catapulting Fashion Nova to its current status as a global online phenomenon. Kylie has her own line with Fashion Nova – a collection of youthful and sexy pieces for everyday wear. She posts pictures and videos of herself on Instagram wearing dresses, tops, and jeans from Fashion Nova that instantly sell out. Remember her famous Instagram post of her high-waisted Fashion Nova skinny jeans that went viral? Just to give a better perspective, her equally famous Instagram post where she wore a $28 sexy dress from her line garnered more than 2 million likes from her followers. She has been known to wear Fashion Nova to big events like Coachella as well.
4. Other Celebrities
Instagram posts of celebrities wearing Fashion Nova are all over the internet. There’s Jordyn Woods posting an Instagram photo wearing a crisp white Fashion Nova dress and the Kardashians posing for pictures donning the brand’s signature staples and posting them on their own social media channels. Khloe and Kourtney Kardashian have attended big events wearing Fashion Nova. Even mom Kris Jenner has donned a Fashion Nova dress on at least one occasion.
Other notable celebrities endorsing Fashion Nova include Adrienne Bailon from Cheetah Girls, Draya Michelle, Cardi B’s sister Hennessy Carolina, Blac Chyna, Tamar Braxton, Monica Brown, Malaysia, Amber Rose, Cassie, Tiny, Tess Holliday, Toya Wright, and YouTube star Tana Mongeau. These celebrities have millions of followers on social media and each Fashion Nova post generates up to a million likes from their loyal followers.
There are many people behind the success of Fashion Nova.
Although celebrities may help drive their astronomical sales, Fashion Nova has always been powered by the millions of people all over the world who support the brand. They’re the ordinary folks who love Fashion Nova as a brand and for what it stands for in their lives..
