Fashion experts have a considerable influence over what happens in the beauty and fashion industries. Many turn to these knowledgeable individuals who want to learn everything from the latest clothing trends to eco-friendly fabrics. Let’s discuss where many fashion experts get their inspiration for the latest happenings in all areas of the industry.
Past Trends
Significant past trends come back around every couple of decades or so. Baby tees, like the ones featured in the Bella+Canvas baby tee collection, are making a revival.
Many fashion experts and others in the industry look at popular trends from 20+ years ago – technically considered vintage – to inspire what may be popular again today. It is one of the reasons you can walk into a store not long after your 20th high school reunion and see many of the pieces you wore back then gracing the store shelves again.
Social Media Influencers
Fashion experts often look at social media influencers to see what they post about in descriptions, videos, or photos. These individuals on sites like Instagram have significant followings, with many people paying attention to what they say and do and how their followers/commenters react.
One or more influencers, especially those with significantly large followings, discussing a particular brand or piece of clothing can easily have sway over what their followers do with that information. For example, a popular influencer discusses how fabulous a specific pair of jeans may boost sales of that item.
Social Media
Fashion experts can get a lot of inspiration from social media. It can be different than getting inspired by influencers’ intentional posting of certain products.
Let’s say someone has a small but loyal following and is wearing a gorgeous dress in a video they post about dating. Their followers may go crazy over that garment and comment asking where the person got it, and several of them might purchase it and feature it on their own accounts. That low-key content creator just unintentionally impacted the popularity of the dress.
That product might skyrocket in popularity in a short amount of time as it gets purchased by more and more people. Fashion experts take note, as do others, and it becomes a trending, highly-discussed dress.
Fashion Designers
Fashion designers undoubtedly have a massive impact on current fashion and beauty trends, as evidenced by how many anticipate their online and in-person runway shows. For instance, a designer who uses lace or fringe in a specific way could catch the eye of fashion experts, and before long, the accent is a trending influence in the current year.
However, this is not just in terms of accents and embellishments but also with fabric and color. If a particular color or fabric catches the eye of one or more individuals who deem it currently relevant, it could quickly become the new norm for the foreseeable future.
Street Style
The popularity of the street style is not anything new, but social media has drastically increased its exposure. Look at accounts devoted to street style on sites like TikTok and Instagram, and you will see the loyal following that many of them have.
It is a fantastic way to get exposure to local street styles and those in other countries, like China, that would be difficult to learn more about without physically going to that location. It opens the world to fashion experts interested in global beauty and clothing on a much grander scale.
High-Profile Individuals
Fashion experts can gain inspiration from high-profile individuals and how their fans react to particular beauty techniques and fashion choices. Today’s most prominent female fashion icons are Ariana Grade, Kate Middleton, Rihanna, Blake Lively, Zendaya, and Beyonce. Fashionistas of the past include Princess Diana, Coco Chanel, Audrey Hepburn, Marilyn Monroe, and Jacqueline Kennedy Onassis.
It is easy to see which fashionable items are most popular among fans of those in the entertainment industry, sports industry, and others. Word spreads fast on sites like Twitter, often leading to items quickly selling out.
Entertainment
There is a reason fashion experts pay close attention to the popularity of movies, TV shows, music videos, and other forms of entertainment. Specific options often become blueprints for fashion. Think about long-standing shows like Gossip Girl and Sex and the City or Wednesday on Netflix that greatly influenced style after only airing for one season (so far).
Demographic Input
The input and opinions of a particular demographic – or how people in various demographics think and feel – can encourage fashion experts. When a multitude of individuals state they desire something specific, such as more items made of faux fur instead of real fur, it is hard to ignore.
Nowadays, it is easier than ever to discover the opinions and feelings of a spectrum of individuals. The ability for people to quickly voice opinions on social media and how others react to those particular revelations makes it simple for fashion experts to pick up on what the public wants and how it differs from current trends and standards.
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Significant Happenings in the World
Major happenings around the world can profoundly impact fashion experts and the industry. For example, consider artificial intelligence (AI). It has incredibly impacted the fashion industry, from the design process to supply chain management.
Most people have at least a fundamental understanding of what AI is. Quite a few of those individuals will likely agree that there is a low chance it will slow down soon (if at all). Many fashion experts are likely keeping a close eye on how AI will impact the fashion and beauty industries currently and in the near and distant future.
Fashion experts have a keen eye for recognizing shifts in public expectations within the industry, from which trends people want to see revived to broader changes in beauty standards. It’s not enough to endorse whatever catches public attention; these experts rely on both knowledge and intuition to predict what will truly resonate. This insight is also why many turn to them for guidance on trends, new products, and even questions like how does shapewear work to better understand all facets of fashion and beauty.
